Namaste America brings the finest of South Asian infotainment to America. Our programming is produced in New York in a style that South Asian Americans can relate to. We regularly feature: film songs, TV serials, thought provoking interviews, news with video clips from the Indian sub-continent, and local community news. Displaying a fine balance between news and entertainment, Namaste America caters to the needs of a diverse viewing audience. Our show targets men and women of all age groups. Namaste America somewhat parallels Good Morning America. "Namaste America" means Hello, or as the dictionary puts it "a gesture of salutation". Broadcasting since 1988, Namaste America is one of the oldest and the most respected South Asian television programs in North America.
According to the 2000 US Census, the South Asian population is in excess of 2 million people. Of this ~ 90% are Asian Indian, 7% Pakistani, 2% Bangladeshi and 1% Sri Lankan. If undocumented immigrants and historical undercounting are considered, the number of South Asian households is estimated to be 750,000.
Namaste America is the strongest South Asian television network in the US reaching approximately 70% of the population from the Indian sub-continent. Our network broadcasts in 6 of the top 7 South Asian markets in the US. Namaste America airs on 7 UHF Stations plus over 500 Cable systems Coast to Coast. As of 2004, the largest South Asian satellite television channel is estimated to reach only 12% of South Asian households.
In the US,
Namaste America
offers two different
weekly programs.
Namaste America’s
Main Network
Show primarily
features
entertainment and
news while Namaste
America’s Gold Show
features one hour of
entertainment and
special
programming. The
Main Network and
Gold shows
compliment each
other and feature
different
programming every
week. The Gold show
is currently
available in the New
York City, Long
Island, New Jersey,
Chicago, and the Bay
Area.
In 2004, Namaste
America started
broadcasting 7 days
a week in New York
City on NYCTV Ch.
73. NYCTV is a
unique station as it
is a free-to-air
station covering
approximately
500,000 South Asians
living in New York
City. No other free
broadcast in USA
covers such a large
South Asian audience
on a daily basis.